Supporting Leaders in the Public Eye
Trinity Leadership’s story
Trinity Leadership’s story
Supporting Leaders in the Public Eye
Jack Averty
Trinity Leadership was founded in 2024 by communication and personal-reputation expert Jack Averty to help senior leaders embrace the public-facing side of their roles.
Prior to founding Trinity Leadership, Jack was a newspaper editor and then Chief of Staff to West Midlands Mayor and former John Lewis boss Sir Andy Street. Jack helped turn Sir Andy’s value set and drive for action into one of the most formidable political brands in the country by understanding and navigating his public audience.
Devising and implementing the script for ‘Brand Andy’, whilst advising on politically and financially sensitive issues, Jack guided Andy to become one of the UK’s only politicians with a positive approval rating. As More In Common noted – “The reaction to Street was among the most positive we have heard about a politician.”
It was through this work that Jack saw the power of the public-facing side of senior leadership roles – but also how so many leaders are getting it wrong. So he formed Trinity Leadership to help leaders get it right.
As a leader whether you’re in the elevation, reflection, or preparation phases of your work – Trinity Leadership provides the bespoke perception and reputation advice you need to make the right decisions.