Prior to founding Trinity Leadership, Jack was a newspaper editor and then Chief of Staff to West Midlands Mayor and former John Lewis boss Sir Andy Street. Jack helped turn Sir Andy's value set and drive for action into one of the most formidable political brands in the country by understanding and navigating his public audience.
Devising and implementing the script for 'Brand Andy', whilst advising on politically and financially sensitive issues, Jack guided Andy to become one of the UK's only politicians with a positive approval rating. As More In Common noted - "The reaction to Street was among the most positive we have heard about a politician."
It was through this work that Jack saw the power of the public-facing side of senior leadership roles - but also how so many leaders are getting it wrong. So he formed Trinity Leadership to help leaders get it right.
Trinity Leadership was founded by communication and personal-reputation expert Jack Averty to help senior leaders embrace the public-facing side of their roles.
Trinity Leadership's story
